MCAP Celebrates 28 Years
Mutual Capital Alliance

“Quietly helping private companies create shareholder value and liquidity, for more than a quarter-century.”

MCAP Celebrates 28 Years

“Quietly helping private companies create shareholder value and liquidity, for more than a quarter-century.”


Exit Concierge™ Service

Selling a private company is no joke.  It is often a brutal process that can wreak havoc on your culture, your personal life, and your well-being. There are literally dozens of very important questions that you must have answers to before entering into a definitive sale agreement.

Transactions are time-consuming and emotionally taxing.

As the seller, you must manage internal confidentiality, your existing business operations, bankers, lawyers, accountants, tax considerations, and the like.

We step in as your advocate, your confidant, your “Exit Concierge™,” to manage the entire process for you, from YOUR side of the table.

The Mutual Capital Alliance Exit Concierge™ Service helps you and your team – like a G.C. (general contractor) who works with you to build a house – to assist you in every step of the sale process.  Selling your company may be one of the most important decisions of your life.  Many sellers make mistake after mistake, leaving millions of dollars at risk.  Allow us to help you avoid this unnecessary transaction risk.

We are not an investment bank; however, we manage the banks, the lawyers, and the entire process for you.

Our “Exit Readiness” process ensures that you receive the best exit valuation and the most efficient estate-planning result.  Our fee is retainer/incentive-based; which results in no money out of your pocket at the conclusion of the sale of your business.


Combining a passion for business growth, capital formation, and focused strategy, with our love of engineering precision, measurement, and leverage; we help companies simplify, scale, and transition.

Our company is rooted in the disciplines of Industrial Engineering and our Founder’s immersion - four decades ago - in the transformational work of W. Edwards Deming.  When these time-tested engineering principles are applied to qualified businesses, unexpected results are realized.

Mutual Capital Alliance (“MCA”) was founded in 1994. Through our work, and the work of our subsidiary funds, we have catalyzed growth and transformation for companies in financial services, technology, healthcare, real estate, telecom, recurring-revenue-focused B2B, and alternative private investments.

In 2004, MCA founded USA Mutuals Advisors, Inc., an SEC-registered investment advisor which manages publicly-traded investment funds (mutual funds).

In 2005, MCA co-founded Mutual Capital Partners, a venture capital/PE family of three funds focused on growth companies based in the Midwestern United States.

In partnership with the MCA ecosystem, entrepreneurial business leaders gain access to a suite of proprietary tools and strategies that help them navigate the complexities of capital formation, strategy, transitions, and exits.


By way of analogy, if you or a loved one has ever gone through a serious illness or hospital stay, you know far too well that patients need advocates. When in a vulnerable position, sick patients need someone on their side who fights the system for them. Unfortunately, far too many hospital patients, without that person, have had negative outcomes.

In the same way, companies contemplating a transaction, merger, public transition, or corporate turnaround, are negotiating with lawyers, regulators, bankers, or M&A experts who have hundreds of deals under their belts. These people are professionals who can navigate the system for their benefit, not yours.

Companies like yours need an advocate - with decades of experience - to fight FOR you from your side of the table – while also protecting your assets; so you can focus on growing and protecting your business.

We truly love working with like-minded, successful leaders, who embrace our unique operating values:  Simplicity, Probability, Leverage, and Permanence.

Our clients benefit by leveraging our influence, partners, experience, and holdings to create immense value. Our aim is to build an interdependent ecosystem of clients, investments, and people in order to grow the value of the parts, along with the sum total.

If you would like to request an application to work with us, please complete the contact form below.